January 06, 2017
CIFF41 Marketing Campaign Unveiled
The 41st Cleveland International Film Festival (CIFF), presented by Dollar Bank, is proud to unveil its marketing campaign, which celebrates the ripple effect of change brought to Cleveland each year by our guest filmmakers from around the world. This occurs as our more than 100,000 attendees watch the films, ask the questions, and carry the experiences into their own lives and throughout their own communities.
Designed by Brittyn DeWerth of Type Twenty Seven, the marketing campaign for the 41st CIFF revolves around the word ILLUMINATE, which illustrates what the Festival embodies. This word contains the clear educational subtext of learning, demonstrating progress, and furthering enlightened world views. It encourages film goers to spread the messages they encounter and to create change. Visually ILLUMINATE carries the idea of projection, silver screens, the glow at the end of the theater, and illumination as an object – referencing the brightness from attendees immediately after seeing a film that impacts them personally. Through film the CIFF provides a light that carries past the 12 days of the Festival, serving as a beacon that shines into the community.
41st Cleveland International Film Festival
ILLUMINATE
March 29 - April 9, 2017
Tower City Cinemas
Program details will be announced on Friday, March 3rd at clevelandfilm.org. Program Guides will be available at all Dollar Bank branches, and throughout the area, the week of March 6th. Tickets will go on sale to CIFF members on Friday, March 10th and to the general public on Friday, March 17th.
The Cleveland International Film Festival is supported in part by the residents of Cuyahoga County through a public grant from Cuyahoga Arts & Culture.
Media Contact
Debby Samples, Marketing & Media Director
2510 Market Avenue
Cleveland, OH 44113-3434
Email: debby@clevelandfilm.org
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