Cleveland International Film Festival } April 7 – April 20, 2021

Insert Coin


Year: 2020
Country: USA
Run Time: 101 minutes

Insert Coin
Insert Coin
Insert Coin
Insert Coin

“FINISH HIM!” Mortal Kombat and NBA Jam are just some of the arcade games that made Midway synonymous with the 90s. Their combination of live-action graphics, explicit violence, and a hearty dose of humor helped change the gaming landscape for good. INSERT COIN documents the company’s coin-op success from their small team working in the back of a Chicago pinball factory to making one of the most successful games of all time. Interviews with the Midway team—ranging from executives to programmers—take us through the development of their tentpole titles while archival footage gives viewers a chance to watch the actors who brought these games to life. Directed by former Midway designer and Sub-Zero himself, Joshua Tsui is just the expert to chronicle the story of the company’s rapid boon. For hardcore coin-op fans and newbies alike, INSERT COIN is a compelling tribute to pioneers of the video game industry and an ode to giving a creative team the freedom to see their wildest concepts through. After all, it might just make you a billion in quarters. — D.O.

CIFF44 Screenings

Tower City Cinemas

Saturday, March 28, 2020 at 4:50 PM ET

Near West Theatre

Sunday, March 29, 2020 at 7:15 PM ET

Accessibility (?): No closed captions, audio description, English subtitles

Ad Hoc Docs Competition


Joshua Tsui

Cristina Tsui

Mateo Shulman

Joshua Tsui

Print Source

Film Sponsors

Superelectric Pinball Parlour

Community Partners

CLE Game Group

CLEVR Community

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