January 30, 2020

CIFF44 Campaign Unveiled: SEE BEYOND

The 44th Cleveland International Film Festival (CIFF) is delighted to unveil its marketing campaign: SEE BEYOND. The theme is a nod to exploring new and different places, ideas, and conventions. The Festival enthusiastically challenges its audience to do this through the remarkable on-screen stories brought to Cleveland each year by exceptionally talented filmmakers from around the world.

The theme, designed by the team at Type Twenty Seven, is also a celebration of the Festival’s home in Tower City Cinemas for the last 30 years. During that time, the Festival’s growth exceeded all expectations by screening more than 7,000 films and welcoming over 1.6 million film fans.

“See Beyond resonated with our design team as a way to showcase elements of Tower City Center that are not normally recognized,” said Brittyn DeWerth, Creative Director and Owner of Type Twenty Seven. “By looking beyond the basics, our goal was to illustrate the exquisite architectural details—revealing the beauty it holds. In addition, the choice of color allows for a visual pop of information, and subtle tone-on-tone in the background begs to be explored.”

The Festival is once again working with Fusion Filmworks to produce the CIFF trailer, which will be released on Opening Night at Playhouse Square on Wednesday, March 25, 2020.

The 44th Cleveland International Film Festival will be held March 25 – April 5, 2020 at Tower City Cinemas. More than 600 screenings will take place during the 12 days of the Festival, with over 400 guest filmmakers from around the world who will be on-hand for Q&As. CIFF44 program details will be available at clevelandfilm.org on Friday, February 28th, with Program Guides hitting the streets the week of March 2nd. Tickets will go on sale to CIFF Members on Friday, March 6th and to the general public on Friday, March 13th. For more information, please visit clevelandfilm.org.

The Cleveland International Film Festival is supported in part by the residents of Cuyahoga County through a public grant from Cuyahoga Arts & Culture.